Consumer products companies are continually challenged to achieve strong top-line growth and bottom-line performance in an increasingly global economy. Macroeconomic factors, such as consumer demand, trade and foreign exchange impact these businesses. Companies must balance strategic objectives, short-term operating plans and individual performance in their annual and long-term incentive plan designs, while considering when adjustments to financial metrics are appropriate. Consumer products companies and their boards work with CAP to ensure that the appropriate behaviors and results are rewarded, performance targets align with long-term strategy and incentive plan designs support the current business needs. Learn more about CAP’s consumer products expertise here or contact us for additional information.